Friday, March 9, 2018

Happy Women's History Month!

Yesterday was International Women's Day, yet, outside of the sacred halls of the Internet, I hardly knew it. I saw exactly two references to the blessed observance, both of which were billboards.
"March 8th?!? Women's rights are everyday. #Queen of everyday" declares this add for a nearby shopping center.
 Obviously shopping centers are wholly invested in promoting only empowering, non-stereotypical, not hyper-sexualized, consumerist images of women.
(in creole) "Woman. McDonald's of Martinique" (in French) "[manager's name], manager of Fort-de-France Location
 Though worker's rights are in a better state in France generally than they are in the U.S., seeing this billboard still made me think of this tweet, because it's an appealing image of a woman that will bring down the patriarchy, not ensuring their equal rights in the workplace, right?
Meanwhile, all of the other billboards in Martinique are totally working on presenting women as equal agents, not at all mere symbols of what money can buy ...
They're supposed to be selling bathroom sinks, here, but I'm not so sure.
If you want to read about the state of feminism in the Caribbean, I would recommend this open letter to Caribbean men by Patrice M. Daniel. 


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